How Will Tyler Perry’s Next Movie Fare at the Box Office?
In the wake of the success of “Think Like a Man” has the African American audience grown tired of Tyler Perry. “Madea’s Witness Protection” opens in June but how will the movie fare in today’s market? In the last five years, African American audiences have depended on a Tyler Perry movie coming out of Hollywood to drive them to the movie theaters. His studio had found a perfect vehicle to entertain and market to a forgotten audience. Releasing over twelve movies in seven years grossing more than five hundred million at the box office. However, Tyler’s goal of a $100 million dollar movie has yet to be attained. Today the problem for him is a semi-backlash from African America director Spike Lee who describes Tyler Perry’s work as “coonery and buffoonery.” The statement started a host of post on message boards from people who felt Tyler Perry movies were targeted to the uneducated.

What does that have to do with “Think Like a Man” the Steve Harvey movie that was able to catch the public’s attention becoming the number one movie for two weeks and grossing over $90 million dollars at the box office. The numbers may show a shift of African American movie audiences to relationship movies away from the family theme movies, which has lead to Tyler Perry’s success. First week numbers will tell most of the story. This will be a new experience for Tyler Perry coming out after a hugely successful movie like “Think Like a Man,” and during a summer blockbuster season